Customer service woman laughing at camera 462431961How effectively is your company communicating with your Hispanic customers?

According to research from State of the Hispanic Consumer Market by Experian, discretionary spending of Hispanic households grew 14% in 2012 ($164.2 billion) while spending among non-Hispanic households remained relatively flat.

The growth of the Hispanic customer provides an opportunity for companies to tap into this growing consumer demographic (16% of Americans over the age of 6 are Hispanic).

Download the Top Trends Report Here