Improving Patient Compliance  for Pharma Clients

Industry: Large pharma clients

Need: Improve patient compliance, medication persistence past 30 days, and follow-up with physicians

Success Metrics:

Callzilla’s methods increased new patient scripts filled by over 75% and persistency by 40%

Increased usage by 62% after only 6 months

Situation:

  • Even though the product was a key brand that had been on the market for 3 years, only 55% of patients filled the first script written by HCPs
  • There was little-to-no follow up after the initial perscription and adherence rates were very low

Objectives:

  • Increase patient persistence at 30 days from 67% to 82%
  • Increase patient persistence at 6 months from 37% to 55%
  • Achieve minimum ROI of 2:1

Callzilla® Approach:

Callzilla® created a contact network of 3,000 Physicians and 15,000 Patients for regular correspondence

We rolled out an assortment of live channels, including phone, email, IVR, and surveys to convey messages efficiently

Results:

ROI rose to 3 : 1

Drop off rates were cut by half and estimated patient adherence rose to 66%

Increase in first scripts filled by over 75%