Generating Qualified Leads for Life Insurance Client

Results Before Callzilla® With Callzilla®
Conversion of Inbound calls-to-leads 45% 88%
Call Abandons 35% < 5%
QA Scores off af monitored calls 60% 88-90%

Industry: Life Insurance

Need: Lead Generation

Success Metrics:

Conversion of calls-to-leads increased by 89%

Increase in overall QA scores of calls monitored by 50%

Diminished call abandons by 85%

Situation:

  • Client had made a previous attempt to serve the Latin American market prior to working with Callzilla®; Spanish language lead generation results with other outsourced partners were perceived as mediocre.
  • Low conversion-to-lead percentages, high call abandons, poor QA scores

Objectives:

  • Increase call-to-lead conversions in Spanish
  • Reduce call abandons
  • Boost QA scores to provide better customer experience

Callzilla® Approach:

Employed consultative call handling and training approach to emphasize conversions and better treatment of customers and in-call experience caller’s unique needs

Results:

Conversion of inbound call-to-leads

Before Callzilla® 45%

With Callzilla® 88%