Businesses nowadays implement client-specific marketing strategies not only to increase their revenues but also to be able to reach out to their targeted market more effectively. For instance, companies are now making use of advertisements that aren’t only purposely created to make sales. A great number of ads are also directed into touching the lives of people in different sectors: families, couples, professionals and also those in varying cultural backgrounds and races. Subsequently, with the rise of the Hispanic purchasing power over the years, more and more companies have recognized the importance of this market. Here’s an article that will tell you why.
Hispanics have the greatest purchasing power of any US ethnic group and taken together will soon represent the world’s ninth largest economy, an executive with marketing analysis firm Nielsen said Thursday.
And because the Latinos are among the largest and the most powerful economies, businesses have been researching, planning and implementing innovative and valuable marketing tactics simply for the Hispanic market. In an article published by Forbes, author Glenn Llopis talks about 5 steps on how to capture the Spanish-American market. Read here to learn more:
Most U.S.-based firms have a significant corporate imperative to attract Hispanic consumers, given their tremendous demographic and economic importance. Some companies, such as McDonald’s, Budweiser and AT&T, are spending significant resources to gain market share with Hispanics and are making inroads. But it’s no simple task…
Hopefully, the Forbes article enlightened you into how you can reach out to the Hispanic market. If you are currently marketing a product or service to Latinos and providing top-notch customer service is among your goals, we suggest that you look into establishing and providing a strong, reliable and professional Hispanic customer care system. Contact CallZilla today at 1-855-255-9552 ext. 301 and we’ll tell you how you can do just that!