A chart from Statistica communicates the importance of getting marketing right when it comes to the U.S. Hispanic consumer.

Global and U.S. companies have a remarkable opportunity when it comes to products and services for U.S. Hispanic consumers. The latest estimates are that, by 2020, about 1 in 5 people in the U.S. will be Hispanic.

A chart at Statistic shows the extraordinary buying power of today’s Hispanic consumers in the United States. Keep in mind, the chart expresses buying power in trillions of dollars. Trillions.